JAMAY brand and product visual

MODERN APPLIANCES FOR LIGHTER LIVING

JAMAY

JAMAY — Simple Living. Beautifully Made.

JAMAY is a modern appliance brand created for a new generation and lighter everyday living.

BRAND POSITIONModern Appliances for Lighter Living
BRAND PHILOSOPHYBetter Living Should Never Be Complicated.
BRAND PROMISESimple Living. Beautifully Made.

01 · BRAND IDEA

Better Living Should Never Be Complicated.

Make modern daily life lighter and more enjoyable through simple design and practical innovation.

01SIMPLICITY

Simple to use

Remove unnecessary steps so value is clear from the first use.

02LIGHTNESS

Light by nature

Consider size, weight, storage and movement for modern routines.

03BEAUTY

Beautifully made

Use friendly forms and confident color to enrich everyday spaces.

04HUMANITY

Made for real life

Use just enough innovation to solve real and specific needs.

02 · PRODUCT SYSTEM

A clear architecture.
One coherent brand.

Personal cooling, portable cleaning, high-speed drying, everyday home and creative collaboration products

01

JAMAY AIR

Personal cooling through efficient airflow and portable design

02

JAMAY CLEAN

Compact cleaning for desks, cars and everyday spaces

03

JAMAY CARE

High-speed, lightweight products for easier daily drying

04

JAMAY HOME

Simple modern appliances for smaller living spaces

05

JAMAY PLAY

Creative collaborations bringing global IP into daily products

03 · PRODUCT HIGHLIGHTS

Products that make
the promise tangible.

Selected products illustrate the brand system; specifications and availability follow the official brand website.

JAMAY V01 · Portable Cleaning
JAMAY CLEAN

V01 · Portable Cleaning

A compact cleaner for desks, car interiors and small crevices.

JAMAY DE26 · Lighter Home Care
JAMAY HOME

DE26 · Lighter Home Care

A compact appliance for wardrobe and small-space care.

JAMAY V08 · Multi-scene Cleaning
JAMAY CLEAN

V08 · Multi-scene Cleaning

Flexible detailed cleaning across seats, sofas and car interiors.

04 · BRAND IN REAL LIFE

Designed for products,
people and moments.

To become a light-living appliance brand loved by a new generation worldwide, bringing simplicity, lightness and beauty into everyday life.

BRAND UNIVERSE

01OBSERVEObserve everyday friction
02SIMPLIFYSimplify the experience
03DESIGNDesign a friendly form
04IMPROVEImprove real routines
05ENJOYEnjoy lighter living

05 · PEOPLE & MARKET

Built around people.
Relevant in every market.

A new generation that values simple operation, lightweight design, enjoyable use and expressive everyday living

PEOPLE

Who the brand serves

A new generation that values simple operation, lightweight design, enjoyable use and expressive everyday living

CHANNELS

Where people meet it

Major marketplaces, social commerce, youth retail and regional partners

LOCAL RELEVANCE

How the brand grows

Products, content and channels adapt to real local needs.

JAMAY · LANCEST PORTFOLIO

Simple Living. Beautifully Made.

Visit the official brand website for current products, or discuss brand, product and channel cooperation with LANCEST.